Memorial: Ida and Isidor Straus Ida and Isidor Straus died when the Titanic sunk on April 15, 1912; Isidor Straus was a co-owner of the department store Macy's. Entered from New York Times article; stated time is approximate. “THOUSANDS MOURN AT STRAUS MEMORIAL: Carnegie Hall Auditorium Too Small to Accommodate All Who Sought Admission.” New York Times [New York, N.Y., United States], 13 May 1912, p. 3. tribute 1912-05-12T14:00:00